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This is The Tribune in 2001, but it could have easily been 1991 or 1981. Basic, linear structure, lack of hierarchy and predictable story choices were the norm. When I came to the paper in 2004, I sought to improve the following things while keeping the important parts of a classic style:
Every story in the Tribune was a linear narrative. I expanded the toolbox through the use of content layering, increased reliance on data-driven graphics and non-linear stories.
After we started diversifying the structure of stories, I went to work on the look of the paper, broadening the color palette and creating a more dynamic look that changed daily.
None of this would be sustainable without increased training and constant reinforcement. I also realigned resources to make it easier to pull off the new approaches.
Note: While I had a hand in helping these pages come to fruition, credit for several of them goes to the Tribune's fantastic design director, Colin D. Smith
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Again, thanks to Colin D. Smith for his partnership in creating Buzz's unique look.
Buzz was a grand experiment in creating a free daily afternoon tabloid in Salt Lake City. For half a year, the pithy product was passed out to transit-goers, and contained a mix of the day's news, sports and things to do that evening. It exceeded all readership expectations, but the looming recession hit hard, and Buzz was put on indefinite hiatus.
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