• Spearheaded the development of Newsweek’s first-party B2C and B2B customer strategy, increasing first-party data contacts by 700% and leveraging insights for new business lines in rankings and events.

• Served on Newsweek’s senior leadership team, partnering on cross-divisional strategic growth and leading a 30-person globally distributed team of producers, strategists and lifecycle marketing specialists.

• Developed and implemented AI-assisted consumer and content strategies across a 250-person global editorial operation to optimize time and quality.

• Led design, UX and testing for Newsweek.com homepage relaunch, resulting in 20% growth in relative homepage audience and 20% decreased bounce rate.

• Built data reporting and alerts using AI, Looker Studio, PowerBI, Power Automate and Microsoft’s suite of data tools. Helped to optimize internal tech stack for employees and onboard new vendors.

• Acted as external spokesperson for Newsweek’s media growth, finding stories fueling positive narratives in Newsweek data, demonstrating earned media growth and delivering interviews.

• Fostered cross-functional data awareness and democratization, training editorial and marketing divisions on real-time analytics tools and creating custom dashboards using Looker Studio. Used NLP to optimize journalism, beats and topics.

• Used data insights to train teams on new tactics to deliver the highest audience reach in 2 years. Trained content org on quality techniques, boosting monthly visit duration by 25% in 6 months.

• Implemented new org structure to optimize beats and approaches for effectiveness and development across 70 FTEs. Coached managers and editors on how to better develop their direct reports.

• Led sales and editorial collaboration on newsletter strategy, boosting CTR by 25% through refined visual identity, segmentation, and content strategy.

• Extended strategic vision through audience and consumer analysis across Gannett’s network of 100+ news operations and 4,000+ journalists. Worked with journalists across the country to improve the quality of their work, processes and audience strategy.

• Created an entirely new field of study in Gannett, culminating in the creation of a 20-person nationally distributed content strategy analysis unit designed to increase effectiveness and journalistic quality across the national network. Developed training of the team’s skills in data science, trend analysis and lateral management.

• Helped Gannett achieve a milestone of 1.5 million digital subscribers and reach of 140 million people per month through unique journalism, sophisticated analysis and unique content offerings.

• Led content strategy team through multiple content and reporter effectiveness campaigns. One, centered around doing less work with higher quality and value, led to a 40% drop in low-performing content while increasing article readership 5%, drastically improving the quality of local content.

• Led the introduction of premium, subscriber-only journalism from a business and strategic quality perspective. Premium journalism now represents Gannett's largest single consumer revenue strategy, making up a third of consumer revenue.

• Invited to share growth concepts at global audiences from the United States to Europe for the International News Media Association, WorldForum Disrupt, Mather Economics and others.

• Pioneered new community journalism efforts, building models that would later serve as national templates. Laterally led a corporate team to develop next-generation practices. Tested new roles to deepen engagement.

• Managed more than 75 journalists across two states and three daily news operations.

• Demonstrated 54 percent YOY growth in paid digital subscriptions while achieving 23 percent digital audience growth.

• Co-developed PressBox, a new democratized data software tool for reporter audience awareness.

• Named Gannett’s Innovator of the Year for transforming the Coloradoan into one of the best community outlets in the nation. Received back-to-back accolades as Innovator of the Year in 2012 and 2013 from Colorado Press Association.

• Demonstrated readership growth in deep enterprise journalism. In one year, traffic to paid subscriber site exceeded free site traffic counts.

• Reorganized news team around an audience listening and outreach strategy to maximize resources.